BCO NextGen Midlands present: Generation Z and the Workplace - Attract, Retain, Nurture

Date / Time 01 Dec 2021 16:30 - 18:00

Venue The Southside Building, 31 Hurst St, Birmingham B5 4BD

Available to Non BCO Members Yes

BCO Members Price FREE

Non BCO member Price £20.83 ex VAT (£25.00 inc VAT)

Workplace demographics are increasingly diverse and shifting; equally the way in which we deliver business service; becoming more granular, sophisticated and collaborative.

By 2030, Generation Z (born mid-1990’s to 2010’s) will make up at least 25% of the workforce; the generation known as ‘digital natives’; generally being more progressive in their politics, ethics and financial aspirations. How do we engage and provide for this diverse pool of upcoming talent who occupy and contribute to our thriving workplace landscapes? Are behaviours and values of employees changing and what impact is this having on our industry? Please join the BCO Next Gen and our exciting panel, representing a broad cross-section of our built environment for an informal discussion ‘in the round’, as we share ideas and the opportunities that we face in order to attract, retain and nurture Generation Z and beyond.

Rob Valentine, Director of Leeds and Birmingham-

Bruntwood Works

Rob heads the Birmingham and Leeds team for Bruntwood Works, the leading provider of office space in the UK’s main regional cities. Bruntwood Works creates, owns and manages over 5M sq ft of inspiring workspace environments and offers everything from individual coworking desks and meeting rooms to fully managed offices, in superb locations across Manchester, Cheshire, Leeds, Liverpool and Birmingham to help businesses thrive and grow.


Ria Blagburn, Operations Director - Vanti 

Ria spent the first decade of her career in marketing, starting her own award-winning consultancy in 2016 and supporting some of Birmingham's most promising tech companies. After developing Vanti's marketing strategy and messaging, Ria joined the business full-time in 2018 to lead the growing Service team before becoming Operations Director in 2021. Highly adept at identifying areas for improvement and working with teams to manage and implement change, Ria's focus is on optimising the operations of the entire business to enable Vanti to function as efficiently and effectively as possible.   



Nathan Hurley, Research and Insight manager

Nathan has been a key member of Orangebox’s Research & Insight team for the last decade, his work aims to understand human behaviour within the workplace. This understanding will ultimately allow Orangebox to draw the right maps for the pre-pandemic world of work.

Nathan has published several reports with Orangebox including the latest report titled, ‘Why we need to stop talking about office buildings and start talking about Relationship Buildings™’. Nathan firmly believes that ‘the best brands are the ones that do the thinking for you’ and that consequently is the aim of Nathans’ research department within Orangebox.


Angel Gaskell, Founder, HDY Agency

Angel is the Founder of HDY Agency, a content marketing agency in its 4th year, located in the creative heart of Birmingham. The agency has grown from 2 to 45 heads over the last 3 years, with 20% of staff falling in the Gen Z age category. Angel attributes business success to strong marketing, networking, and above all: team and client culture. HDY loves to share successes with a ‘be-more-kid’ attitude, developing a powerful promotional industry buzz!


Find out more and book your ticket here.

This event is kindly sponsored by: