Following news of positive figures showing growth in Wolverhampton’s visitor economy, the council has released an engaging new video narrated by the city’s celebrated local grime and rap artist, Reepa.

The video showcases Wolverhampton’s vibrancy and diversity, aiming to reconnect residents with the city and encourage them to participate in a packed schedule of exciting family-friendly events over the coming months.

Wolverhampton’s visitor economy was worth £458 million in 2023, marking a 12.8% increase from the previous year, and the city welcomed more than 10 million visitors in 2023, representing a 1.8% rise in visitor numbers over the last 12 months.

The video showcase is a visual love letter to Wolverhampton, featuring iconic city landmarks, vibrant events, and the close-knit community that makes the city special. Reepa’s own heartfelt spoken word piece forms the backbone of the story, capturing his deep connection to the city and his passion for its continuous growth and vibrancy.

“Wolverhampton is my home, and this video is my love letter to the city. I want everyone to see and feel the pride I have for our community, for our people”, said Reepa. His narration takes viewers on a journey through the city, highlighting the rich cultural fabric, history, and community spirit that define Wolverhampton.

Reepa, hailing from Heath Town, is widely recognised for his contributions to the local music scene and community. An ambassador for Wolves Foundation, and the first signing for Wolves Records, he recently collaborated on the soundtrack for Wolves FC’s partnership with JD sports.

Councillor Chris Burden, Cabinet Member for City Development, Jobs and Skills, expressed his enthusiasm for the video, and said: “This video beautifully captures the city and builds enthusiasm for the fantastic events we have planned for the coming months, including a major international action sports event coming to Wolverhampton for the first time in September, and a new event for music lovers next year. We are thankful to Reepa, who is a wonderful ambassador for our city, for his heartfelt contribution.”

Kieron Ansell, Business Development Manager for Wolves Foundation and Wolves Records, also praised Reepa’s dedication and added: “We are incredibly proud of Reepa and his dedication to showcasing Wolverhampton. This project truly highlights the bond between an artist and his home city. In terms of events, Wolves Foundation is actively working with the council to bring an exciting music opportunity to the city next year.”

The video serves multiple purposes: encouraging residents to explore their home city, promote local events and activities, and foster a sense of community pride.

Visit INVEST to watch the video and find out about upcoming events in the city.